Three factors that help you stand out on Instagram
Instagram can feel soo crowded as a business owner, especially when others in your industry may have been on the platform much longer than you.
When this happens, you might doubt yourself and wonder “Why would anyone follow ME when these more established individuals already exist?”
Well, I’m here to tell you – don’t give up! The goal isn’t to have the largest audience out of anyone, it’s to make the largest impact on the audience you have (regardless of size).
Here are three key things that set you apart from the competition:
Your branding
This one seems the most obvious, but it’s true! Everything from your logo and colors to your tone and personality are your unique identity. The more you incorporate your branding and personality into consistent content, the closer you’ll get to finding and resonating with audiences who like (or need) what you have to offer.
Your experiences
Too many businesses underestimate this. All of your experiences combined are unique to YOU and make you the expert that you are. Don’t assume your followers know that. Lean into your experiences regularly to show your audience why you’re the best person to help them.
Your results
Similarly to your experiences, your results are worth bragging about! Whether it’s something you’ve accomplished or something you’ve helped others accomplish, your audience wants to know what could be in store for them if they choose to work with you. Share your results, testimonials, case studies, etc. to show your audience what you’re capable of.
You are the most valuable asset in your business, so focus on using your unique perspective and voice to create content that resonates with your target audience.
Need help with that? Download my FREE Five-Day Reels Challenge for five days of prompts, suggestions, tips, and more to get you started!
